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About Us


Visual Concepts
2607 Orleans Avenue
Lakeland, FL 33803

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About Us

Owners Sharon Haeusler and Mal Surrency have parlayed their strong background in art and design into a steadily growing business for over fifteen years. Their success is due to their ability to develop a congenial rapport with their business and personal clients and to support these relationships with a comprehensive and eclectic range of art and art products, including their own designs.

Mal Surrency

A native of Florida, Mal Surrency is active in teaching and exhibiting his artwork in the gallery. Mal is a founding member of Arts on the Park and co-founder of the Imperial Art Gallery His award-winning paintings hang in many private and corporate collections, including Tampa Electric Co., historic Lakeland and SunTrust Bank.

In addition to applying his artistic abilities to the custom framing design; Mal has also creates site specific works of art for both our residential and corporate clients. His most recent creations include two original Tuscany scenes for the Watson Clinic Bella Vista Building.


Sharon Haeusler
Art Consultant

Sharon Haeusler is also an awarding artist whose watercolors project a strong sense of design and color.  In addition to her artistic abilities, Sharon is very active in local organizations that support small business.  She lead the National Association of Business Women Owners, Lakeland Metro Chapter to national affiliation in 2000.  She currently serves as this Chapter’s Immediate Past President.  She also served on the Lakeland Area Chamber of Commerce Board of Directors 2004-2006



For more information, please contact us at:

(p) 863.646.7166



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